Saturday, June 29, 2024 Taiwan’s Tourism Administration has unveiled its latest brand iteration, Taiwan Tourism 3.0, under the tagline “TAIWAN – Waves of Wonder.” Commuters along Chicago’s CTA Blue Line, between O’Hare International Airport and downtown, are in for a treat until August 18.
They’ll be immersed in vibrant displays showcasing Taiwan’s diverse attractions and rich cultural history, promising a fresh perspective on Taiwanese tourism. Introduced in May, Taiwan’s new tourism brand 3.0 features a revamped TAIWAN logo inspired by wave-lines, tinted in an orange hue reminiscent of sunrise.
This design symbolizes Taiwan’s breathtaking landscapes—its mountains, oceans, and winding roads. Emphasizing Taiwan’s year-round allure, the concept conveys that Every Season is Tourism Season in Taiwan, ensuring a continuous flow of surprises for global travelers. In addition to two Taiwan Tourism-themed CTA trains, the collaboration with EVA Air includes two more Blue Line cars adorned with EVA Air branding.
Until July 4, 2024, EVA Air celebrates its CTA rail project launch with a special promotion. Using code CHITW24, passengers can book tickets from Chicago to Asia for outbound travel between July 16, 2024, and November 30, 2024. EverFun Holiday complements this with free airport transfers and other enticing offers, encouraging travelers to explore Taiwan during this promotional period.
“Chicago has direct flights to Taiwan 7 days a week, operated by EV.
