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Saturday, July 6, 2024 The travel and tourism industry stands on the brink of a technological revolution driven by artificial intelligence (AI). Over the next decade, AI is set to enhance personalisation for travellers and significantly improve industry-wide efficiency. From streamlining booking processes to revolutionizing customer service, AI’s potential is vast and varied.

This article explores how AI technology is becoming integral to hotels, travel booking systems, and the broader hotel industry. Jason Bradbury , the renowned British television presenter and technology expert, shares his insights at Travel Tech Show in London, United Kingdom on how artificial intelligence (AI) is set to revolutionize the travel and tourism industry. AI’s ability to analyze vast amounts of data in real time is transforming how travellers plan their journeys.



By leveraging AI algorithms, travel companies can offer highly personalised experiences tailored to individual preferences. These smart algorithms consider past travel behaviour, preferences, and real-time data to suggest destinations, activities, and accommodations that align with a traveller’s unique tastes. For example, when booking a trip, AI can analyze a customer’s previous travel history and current interests to recommend suitable destinations and activities.

This level of personalisation not only enhances the travel experience but also increases customer satisfaction and loyalty. The traditional travel booking process .

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