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TORONTO — The independent pillar formally part of Flight Centre and recently rebranded as Envoyage got its official Canadian launch last week. Supplier partners, media, and advisors and agency owners currently with Envoyage were on hand for an event at Hotel X in Toronto marking the Canadian debut of the new brand. The U.

S. and Australia markets were introduced first, now Canada, and next will be New Zealand and South Africa. The new Envoyage brand was first announced in February.



Anita Emilio, VP, Envoyage Canada, provided a quick timeline leading up to the day’s event. “Our entrance into the independent space happened in April 2008, quietly being an independent business within the Flight Centre travel group. We’ve operated under various brand names over the years before moving over to the new elevated and modern brand, Envoyage, that we introduce you to today.

We’re truly a global brand and the fastest growing arm of the Flight Centre business.” Astrid Richardson, Global COO of Envoyage, added: “The reason we changed brands, we had nine different brands globally across our independent business and we saw the unique opportunity to create a global brand with a lot of power behind it for our agencies to be able to leverage. We’ve consolidated into one global powerhouse brand following extensive research concerning what independent agencies care about and stand for.

The new brand stands a lot more for where we are heading in terms of future fit.” Envoyage’s .

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