Thursday, May 30, 2024 Emirates , the leading international airline, and the International Cricket Council (ICC) have proudly announced the extension of their global partnership for multiple years. This partnership, which has thrived for over three decades, will continue to be one of the longest-standing collaborations in world sports, covering 28 ICC men’s and women’s events through 2031, including prestigious tournaments such as the Cricket World Cup, T20 World Cup, and Champions Trophy. The announcement also highlighted Emirates’ role as a Premier Partner ahead of the upcoming ICC Men’s T20 World Cup 2024, set to be hosted by the West Indies and the United States next month.
Here, Emirates will enjoy significant visibility and engagement opportunities. Furthermore, Emirates will maintain exclusive naming rights for the Emirates ICC Elite Panel of Umpires and Match Referees. ICC Match Officials will sport Emirates’ “Fly Better” branding on their outfits during games in the West Indies and the U.
S. The airline will also be prominently linked with the Decision Review System and announcements during Third Umpire decisions, tying the Emirates brand closely with key moments in matches. Commenting on the partnership renewal, Adnan Kazim, Deputy President, and Chief Commercial Officer at Emirates said: “Emirates’ association with cricket has helped us reach new fans around the world and support the growth of the game.
Our partnership with the ICC is one of the mo.
