, /PRNewswire/ -- Today , the official tourism sales and marketing agency, announced that in 2023 Denver welcomed a record 37.4 million domestic visitors, a 3% increase over the previous record set in 2022. This record number of visitors also spent more money in than ever before, generating in tourism revenue, outpacing last year's record amount of by almost 10%.
"Tourism is vital to the economy and we are pleased to see our momentum continue in 2023, especially after the dramatic growth we saw in 2022," said , President and CEO of VISIT . " tourism businesses, most of which are small and locally owned, rely on these visitors to fuel their success, which allows them to continue to hire employees – almost 66,000 across the metro area in 2023 – and to generate millions in state and local taxes." (Employment figures source: Dean Runyan Associates 2023 Economic Impact of Travel Study) Overnight visitors totaled 20.
5 million, a 3% rise from 2022, generating in spending, a 10% increase over the prior year. Overnight leisure visitors led growth, rising by 5% over the prior year to a new high of 17.5 million.
provided the visitor data through their annual visitor profile study, which they have conducted for since 1994. Top tourism destinations from around the country and world rely on Longwoods' research and peer-reviewed methodology to provide standardized visitor tracking tools. "The 2023 study shows that travel trends both in terms of visitor numbers and spending are returning.
