Friday, May 24, 2024 RAC Arena, under the management of ASM Global, is excited to announce Crown Resort Perth as its first Integrated Hotel and Resort Partner. Through a multi-year agreement extending to 2027, Crown Perth will hold the naming rights for RAC Arena’s latest premium offering, now called the Crown Concert Club. This partnership will also enable the two brands to collaborate on delivering unique and enhanced experiences for members and guests of both RAC Arena and Crown.
The Crown Concert Club, launched in November 2022, offers guests a stylish networking venue with an all-inclusive stand-up cocktail menu. This menu is crafted in collaboration with RAC Arena’s award-winning culinary team, led by Executive Chef Paul Beard, Stephen Clarke (formerly of Clarke’s of North Beach), and renowned sommelier Emma Farrelly. RAC Arena’s General Manager, Michael Scott , explains, “We believe pairing this new standard for corporate hospitality with Perth’s premium entertainment precinct is a match made in heaven.
” “Since opening their doors in the 80’s, Crown Perth has been synonymous with providing the WA community with elevated experiences, and we look forward to what we can cook up together.” Crown Perth CEO David Tsai said, the deal will bring elevated experiences to Concert Club and Crown members alike. “This partnership symbolises our shared commitment to delivering incredible experiences to the community.
RAC Arena and Crown Perth joining forces on t.
