Monday, June 24, 2024 The National Museums of Kenya (NMK) and CityBlue Hotels are excited to unveil a new partnership aimed at jointly promoting tourism and culture in Kenya. This collaboration opens avenues for sponsorship, co-branding, co-marketing, and other mutual initiatives. Established by the Museums and Heritage Act of 2006, NMK is a comprehensive institution dedicated to collecting, preserving, studying, documenting, and showcasing Kenya’s cultural and natural heritage across historical and contemporary spectra.
This initiative serves to augment knowledge, appreciation, and sustainable use of these resources for the benefit of both Kenya and the global community, now and in the future. CityBlue Hotels, noted as Africa’s fastest-growing local hotel chain, operates in Kenya (Mombasa, Nairobi, and Lamu, with new properties soon to open), Uganda, Rwanda, South Sudan, Tanzania, and Ghana. Additionally, CityBlue maintains collaborative arrangements with over twenty hotels in South Africa and Mozambique.
Professor Mary Gikungu , Director General of the NMK, stated that, “This arrangement is a step for NMK to engage with the private sector with a group that is established, growing, dynamic and cares, like we do, for the welfare of mankind and the conservation of the biological diversity of the East African region and that of the entire planet. The story of NMK and our cultural heritage will be enhanced by this collaboration”. Jameel Verjee , Founder & CEO of CityBlue.
