Tuesday, June 25, 2024 CityBlue Hotels has acquired an equity stake in Farm to Feed, a B2B platform connecting farmers with markets for surplus produce, boosting incomes and reducing food waste. CityBlue Hotels, Africa’s rapidly expanding local hotel chain, has acquired an equity stake in the B2B platform Farm to Feed. This platform connects farmers with markets for their imperfect surplus produce, boosting farmers’ incomes and reducing food waste.
This strategic move enhances CityBlue’s ESG credentials and strengthens the impact investment strategy of its parent company, The Diar Group. In Sub-Saharan Africa, up to 50% of crops may be lost before they reach consumers, with market access posing a significant challenge for farmers, especially for imperfect produce. Farm to Feed’s innovative platform, utilizing on-the-ground aggregators and freezer truck transportation, addresses this climate issue and sets a new benchmark for food sustainability in Kenya.
In addition to sourcing imperfect produce, Farm to Feed gathers data on food loss factors to improve farming practices and foster a more circular food system..
