Monday, June 3, 2024 Loews Hotels & Co, renowned for its 25 hotels and resorts across the United States and Canada, proudly announces the third iteration of its Summerfest programming. This highly anticipated event features an exclusive collaboration with TODAY’s Read with Jenna, the launch of “Local by Loews Hotels,” a new program celebrating local cultures, and the continuation of the “Free Spirited by Loews Hotels” initiative. Loews Hotels & Co is excited to present an exclusive summer celebration with TODAY’s Read with Jenna, Jenna Bush Hager’s esteemed book club.
Catering to the growing trend of enjoying literary escapes while on vacation, guests will have access to a curated Summerfest Reading List by Jenna herself. Books can be conveniently purchased through Shop TODAY, allowing guests to stock up in advance or acquire ebooks and audiobooks during their stay. This initiative also includes curated kids’ reading lists and access to Jenna’s summer travel picks, encouraging exploration both within and beyond hotel walls.
To further enhance the “welcoming you like family” brand ethos, Loews Hotels & Co introduces Local by Loews Hotels, a new program designed to celebrate the unique culture, flavors, and hardworking individuals of each destination. Through exclusive partnerships, pop-ups, and experiences with local businesses, guests can indulge in authentic experiences that highlight the best of the local community year-round. Sample partners and progr.
