Monday, May 20, 2024 The Caribbean Hotel & Tourism Association (CHTA) has launched a bold rebranding, highlighting Caribbean charm and its leadership in hospitality. The Caribbean Hotel & Tourism Association (CHTA) has unveiled a bold rebranding campaign, marking a new chapter of distinction in Caribbean hospitality. Debuting at the Caribbean Travel Marketplace in Montego Bay, Jamaica, this rebranding effort, crafted by The Anything Group (TAG), showcases a modern design and a vibrant new website.
This fresh look embodies CHTA’s dedication to highlighting the region’s charm while upholding its prominent position in the Caribbean hospitality sector. “CHTA’s rebranding embraces the spirit of innovation and evolution, signaling a bold departure from convention while honoring and embracing the rich heritage and culture of the Caribbean,” stated Vanessa Ledesma, Acting CEO and Director General of CHTA. “Our new look and website highlight our dedication to celebrating our region’s unique identity while positioning ourselves at the forefront of industry innovation.
” CHTA President Nicola Madden-Greig expressed the association’s dedication to strengthening its digital and brand presence, ensuring it continues to serve the industry with excellence. “We extend our gratitude for the continued support of the Caribbean hospitality and tourism sector. Thank you for joining us on this journey of renewal and growth.
Together, let’s embrace the spirit of the Caribbean as.
