Monday, May 20, 2024 California’s “Honest Pricing Law,” Senate Bill 478, is set to go into effect on July 1, 2024. This legislation mandates that businesses, including those in the travel industry, must advertise prices that include all fees and charges. The law aims to prevent deceptive pricing practices and ensure consumers can make informed decisions by seeing the total cost upfront.
The new law significantly impacts the cruise industry, compelling companies like Carnival Corp., Royal Caribbean International, and Norwegian Cruise Line to be transparent about their pricing. Cruise lines operating in California will need to disclose all additional charges, such as taxes and port fees, in their advertised prices.
A representative from Carnival Corp. stated that the company would adhere to the new guidelines established by the Honest Pricing Law. Carnival Corp.
, which owns brands like Carnival Cruise Line, Princess Cruises, and Holland America, has decided to implement these changes nationwide. This decision ensures consistency in their advertised pricing, irrespective of where guests book their cruises. Royal Caribbean International and Celebrity Cruises have also announced that their pricing will now include all required taxes and fees.
They are actively supporting their travel partners to adapt to these changes. Norwegian Cruise Lines is still evaluating their approach to compliance with the new law. The introduction of California’s Honest Pricing Law aligns with a .
