Wednesday, May 22, 2024 Busbud, a global ground travel booking platform, announced the acquisition of Ratality, an award-winning provider of revenue management optimization software based in South Africa. By integrating Ratality’s expertise, Busbud’s Business Suite will be enhanced with advanced features such as demand forecasting, dynamic pricing, fleet and driver management, and solutions for the charter and rentals industry. This acquisition allows Busbud to broaden its value proposition, becoming a complete solution provider for operators worldwide.
It builds upon an existing partnership between the companies and extends Busbud’s reach in Africa. Busbud Business Suite offers B2B services to ground travel operators to manage their operations more efficiently and expand their online sales. Used by over 350 partners worldwide, it has powered hundreds of millions of tickets to date.
The Business Suite includes: Supporting a multitude of payment and language options, the platform is configured in 16 countries and is trusted by many operators, including 4 of the top 5 in South Africa. It supports both large and small operators. Operators can also distribute inventory to worldwide marketplaces in the Busbud Group’s network, such as Busbud (global), Buson (Brazil), Recorrido (Chile), and other third-party marketplaces, attracting hundreds of millions of visitors annually.
“Uniting with Busbud expands the reach of our platform to bus operators around the world,” said A.
