Friday, June 7, 2024 Queensland’s tourism landscape is on the brink of a transformative journey as the state gears up for the launch of the ‘Queensland is Bluey’s World for real life’ campaign. With the grand opening of Bluey’s World in Brisbane slated for November, Tourism and Events Queensland (TEQ) is pulling out all the stops to showcase the Sunshine State’s diverse and captivating offerings to the world. This campaign aims to leverage the international popularity of Bluey, the beloved animated television character, to draw attention to Queensland’s unique attractions and vibrant culture.
In a strategic move aimed at capturing international attention, TEQ joined forces with Tourism Australia to secure a coveted spot on the illustrious Today Show in the United States. This high-profile collaboration is designed to tap into the show’s vast viewership, thereby amplifying Queensland’s appeal to a global audience. Led by Melanie Zanetti, the voice behind the beloved Bluey character Chilli, the segment offered viewers a tantalizing glimpse into Queensland’s iconic destinations.
From the Great Barrier Reef to the lush rainforests and pristine beaches, Zanetti highlighted her favorite holiday spots, stirring wanderlust and excitement across the globe. The segment also featured an enticing giveaway, awarding one lucky audience member an all-expenses-paid trip to Australia, further igniting interest and anticipation. The campaign launch festivities kicked off wi.
