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Tuesday, June 11, 2024 BBTF 2024 is set to attract 350 buyers from 44 countries, bringing a global perspective to Indonesia’s tourism landscape. These buyers will engage with 250 sellers from across Indonesia, creating a dynamic platform for fostering business collaborations. The event serves as a crucial meeting point for international and local tourism stakeholders, aiming to enhance partnerships and explore new opportunities within the industry.

BBTF 2024 underscores Indonesia’s commitment to promoting quality and sustainable tourism, offering a rich blend of cultural, natural, and adventure experiences that highlight the nation’s diverse and unique offerings. The Bali & Beyond Travel Fair (BBTF) stands as a premier annual event, transforming the landscape of the travel and tourism industry in Indonesia. Organized by the Bali chapter of the Association of the Indonesian Tours and Travel Agencies (ASITA) and supported by the Ministry of Tourism and Creative Economy alongside the Ministry of Foreign Affairs, BBTF aims to foster significant business growth and advance the tourism sector through innovative practices and strategic collaborations.



Bali, the gateway to Indonesia’s archipelago, was selected as the venue for BBTF 2024 due to its pivotal role in drawing global travelers to Indonesia. The island accounts for nearly 40% of the country’s foreign visitors annually, making it an ideal location for an event dedicated to elevating Indonesia’s presence in the gl.

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