, /PRNewswire/ -- Personal travel is top of mind for many consumers this year and rewards programs will make all the difference, according to a survey of 1,000 US travelers by Wakefield Research. At the start of National Travel and Tourism Week, the second annual Barclays US Consumer Bank's Travel Rewards and Loyalty Report provides fresh insights into what travelers care about related to loyalty programs and rewards in 2024. This report explores consumer attitudes, sentiments, and behaviors related to travel, loyalty, and rewards programs and highlights the value consumers place on travel rewards programs and co-branded credit cards with insights related to consumer preferences and generational differences.
"Our second installment of the Travel Rewards and Loyalty Report builds on last year's findings and emphasizes the continued value that consumers place on rewards programs," said Doug Villone, Head of US Cards and Partnerships at Barclays US Consumer Bank. "The findings show that rewards programs are an essential part of helping Americans travel for business and leisure. With our highly regarded and customized co-branded credit card programs for many of America's most successful travel and retail brands, we focus on providing best-in-class experiences for the brands and our shared customers.
" Rewards points are so important that more than a third of travelers in loyalty programs (37%) consider them an essential part of their budget. Most cardholders (72%) get more out of .
