Monday, May 20, 2024 The 44th iteration of the Australian Tourism Exchange 2024 (ATE24) has officially begun in Melbourne, marking a significant event in the tourism industry calendar. Hosted at the Melbourne Convention and Exhibition Centre, this premier event attracted thousands of participants eager to engage in networking and business development. Spanning from Monday, May 20 to Thursday, May 23, ATE24 facilitates interactions between 1,500 Australian tourism industry professionals and 714 international wholesalers and retailers.
Throughout the event, participants are expected to hold around 50,000 one-on-one business meetings, aimed at fostering relationships and promoting tourism growth. Tourism Australia Managing Director, Phillipa Harrison , said with the number of international travellers arriving on our shores edging closer to the levels experienced in 2019 the business created at ATE24 will be crucial to the future of the Australian tourism industry. “We are confident this is the year we will return to those 2019 levels so we can stop referring to that benchmark and once again focus on the sustainable growth of our industry which we experienced in the decade leading up to the pandemic,” Ms Harrison said .
“Events like ATE are crucial to helping us achieve that as it brings global tourism wholesalers and retailers from around the world to Melbourne to hear from Australian tourism operators about the experiences they have to offer.” “We know it is also best.
