Tuesday, May 28, 2024 New insights from Arival, the authoritative source for global travel experience research, reveal that online platforms are now the predominant method for booking tours, activities, and attractions in Australia and New Zealand. Titled “The State of Experiences in Australia & New Zealand,” the report is grounded in a survey of over 300 businesses offering tours, activities, and attractions across these regions. It provides comprehensive analysis on the surge in usage of operator websites and online travel agencies (OTAs), underscoring the critical role of technology in distribution, marketing, operational management, and growth trajectories.
“The travel experiences sector in Australia and New Zealand is near full recovery on a revenue basis and poised to do very well in 2024 and 2025 as the return of international tourism arrivals accelerates,” said Douglas Quinby, co-founder and CEO at Arival . “But that recovery has been uneven, and the industry is markedly different from before the pandemic. Businesses that became digital first in their thinking, that made key investments in booking tech, in connectivity and now in GenAI are poised to benefit most from an industry and a traveller that is much changed over the past five years.
” This pioneering study offers a detailed examination of the tour, activity, and attraction market in Australia and New Zealand, addressing aspects such as: Key Discoveries: Compiled with contributions from industry part.
