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Monday, July 8, 2024 ATI Jet Inc., the premier jet charter operator in the Southeast, has unveiled Jetvia as its new retail brand, marking a significant leap into digital transformation and innovation. This initiative aims to introduce enhanced products and services that add substantial value to customers.

Key highlights include Jetvia Rewards and a competitive fractional jet ownership program. Led by CEO Lyle Byrum, a veteran with over 39 years in charter aviation, Jetvia promises a fresh approach to private air travel. It grants clients access to ATI Jet’s fleet of Learjet 60s, along with streamlined booking procedures and bespoke travel experiences.



The launch underscores ATI’s dedication to integrating safety and cutting-edge technology to cater to the evolving demands of today’s travelers. “The Jetvia name will represent our retail operations, fractional ownership, and Jet Cards, aiming to provide luxury private jet accommodations and grow into the largest midsize jet fractional and jet card provider in the US. Delivering value tailored to our customer’s individual needs is paramount,” said Lyle Byrum , CEO of ATI Jet and Jetvia.

“Jetvia will be our go-to-market brand and ATI Jet will continue to drive our innovative approach using the Learjet along with our in-house maintenance program.” Jetvia’s approach to private aviation encompasses several key elements: Jetvia’s mission is to redefine luxury air travel by delivering unparalleled, round-the-clock.

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