featured-image

NEARLY three in five Americans (58%) wish they were more adventurous, new research suggests. A survey of 2,000 U.S.

adults revealed that 41% of Americans have an adventure bucket list or a series of adventures they’d like to go on or places they’d like to visit . And if all goes according to plan, Americans are aiming to cross off every item on their adventure bucket list by the time they turn 56. In fact, an astonishing 25% of Americans surveyed are interested in climbing a mountain range, despite only 11% indicating that they have the skills and the know-how to do so.



And almost a third (32%) are planning to visit a National Park in 2024. Of those, Yellowstone (39%), the Grand Canyon (38%), and the Great Smoky Mountains (28%) ranked as the top three must-see destinations. Conducted by Talker Research and commissioned by Mountain House , the study found that more than six in ten (62%) reported they want to spend more time outdoors than they currently do.

So what’s holding them back? Top concerns were things like insects and pests (56%), running into wildlife (40%), getting lost (36%), needing a bathroom (35%), and running out of food (19%) and water (34%). To push through their fears and get outside their comfort zone, respondents would be most willing to try camping (35%), fishing (32%), hiking (26%), and road-tripping (25%). The survey also divided respondents into categories based on their level of adventurousness and found several key differences between the groups.

Back to Tourism Page