Wednesday, May 22, 2024 The travel landscape is witnessing a significant shift as 61% of Americans plan to engage in leisure travel with overnight stays in the next four months, and 34% anticipate increasing their leisure journeys compared to the previous summer. Similarly, the business travel sector is also seeing an uptick, with 35% of Americans expecting to undertake business-related overnight trips during the same period, and 16% aiming to increase their business travel from last year. This data, reflecting a blend of business and leisure or ‘bleisure’ travel trends, shows how both sectors are dynamically intertwining, driving changes in travel preferences and accommodations.
As more travelers seek to maximize their trips’ value by combining professional responsibilities with personal enjoyment, the travel industry adapts by enhancing services to cater to these evolving demands. A recent survey by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult reveals that 61% of Americans are planning leisure trips that include overnight stays in the upcoming four months. Moreover, 34% of Americans anticipate increasing their overnight leisure trips this summer compared to the previous year.
The survey also indicates that 31% of Americans are likely to book more hotel stays this summer than they did last summer. On the business travel front, 35% of respondents expect to take overnight business trips within the next four months, with 16% planning to.
