Thursday, July 11, 2024 The travel industry is seeing a shift as American and Asian tourists return to long-haul travel , according to a recent analysis by TourReview, a leading platform for tours and activities. This trend is impacting tour operators who need to adapt their strategies to cater to these long-distance visitors. Early Booking and Clear Communication Key for Success TourReview’s data indicates that American and Asian tourists typically book activities further in advance compared to other travelers.
To capitalize on this trend, tour operators should implement strategies like early bird discounts and ensure clear communication regarding booking policies and availability. This proactive approach can help avoid last-minute booking pitfalls and ensure high customer satisfaction, ultimately leading to positive reviews. Shifting Destinations: American Tourists Explore Europe and Asia Amigo Tours, a TourReview partner, reports a decline in American tourists visiting traditional favorites like Mexico.
Instead, they’re venturing further afield, exploring European cities like London, Paris, and Barcelona, along with Asian destinations. This trend is echoed by Christian Landis, General Manager of Best of Switzerland Tours, who observes a decrease in American visitors while Asian tourism continues to rise. American Tourists Seek Diverse Experiences Juana Muro, COO at TourReview, highlights the evolving preferences of American tourists.
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