Thursday, May 23, 2024 airBaltic , the national airline of Latvia, is thrilled to have been awarded the AI Innovator Award 2024 by PROS, a leading provider in airline industry revenue management and offer/order solutions. This accolade celebrates forward-thinking organizations that employ AI to achieve groundbreaking results, enhance operational efficiency, and promote collaboration. Eva Plakane , SVP Revenue Management of airBaltic : “At airBaltic , we are particularly keen on adopting AI, as we believe that a modern business world without AI is unimaginable.
We have consistently integrated various AI capabilities into our workflows to enhance efficiency and optimize our operations. The PROS Dynamic Ancillary Pricing solution exemplifies this commitment.” “The solution has delivered tangible and quantifiable results, driving measurable growth and empowering airBaltic to thrive in a dynamic and competitive market landscape.
We are grateful to our partners at PROS for the collaboration and the kind recognition of this successful project,” Plakane added. “ airBaltic has consistently demonstrated a forward-thinking approach by embracing technologies that enable modern airline retailing,” said Surain Adyanthaya , President, Travel, PROS . “We are delighted to honor airBaltic with the PROS AI Innovator Award for their use of AI-powered Dynamic Ancillary pricing , a first in the industry.
The award is testament to their commitment to innovation and excellence, and hig.
