Thursday, July 11, 2024 To drive the Web3 era into new heights, key industry players have formed a groundbreaking cooperative partnership. Milk Partners, the force behind the blockchain-based loyalty integration platform “MiL.k,” revealed on the 11th a global marketing collaboration with AirAsia rewards, the leading travel rewards program in ASEAN, and The Sandbox, a global metaverse platform with over 5 million users.
The announcement took place on June 20th at the AirAsia MOVE office in Kuala Lumpur, Malaysia, with Jungmin Cho, CEO of Milk Partners, Nicole Tan, Head of AirAsia rewards, and George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, in attendance. This partnership brings together the strengths of the three companies to engage global users through metaverse events and reward their participation. The collaboration leverages MiL.
k’s established global network and its innovative loyalty market model, achieved through partnerships with major international players. MiL.k, a blockchain-based service, facilitates the exchange of points or mileage from various companies into Milk Coin.
In Korea, it partners with major entities like SK OK Cashbag (SK Group’s loyalty platform), Lotte L.Point (Lotte Group’s loyalty platform), CU, Megabox (a leading theater chain), Yanolja (a top OTA), Jinair (a Korean low-cost carrier), and Dailyhotel (a premium OTA). Internationally, it collaborates with AirAsia (a global airline) and GetPlus (the loyalty coali.
