Wednesday, June 19, 2024 Agoda, a digital travel platform, and the Singapore Tourism Board (STB) have renewed their partnership through a Memorandum of Understanding (MOU). The collaboration aims to promote Singapore as a premier destination in Southeast Asia, highlighting the ‘Reason to Travel’ campaign. Today, on 18 June, the agreement was signed in the presence of Mr.
Omri Morgenshtern, CEO of Agoda, and Ms. Melissa Ow, Chief Executive of STB. This new agreement involves a year-long commitment aimed at highlighting Singaporean brands and attractions, utilizing Agoda’s expertise in online travel and its extensive partner networks.
“This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means. As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore, ensuring they see the world for less while experiencing more,” stated Omri Morgenshtern, CEO at Agoda. Ms Ow said: “STB is pleased to collaborate with Agoda again to profile Singapore’s unique attractions and experiences across key markets in Southeast Asia.
This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore. We are excited to embark on this next phase of partnership to encourage travellers to stay.
