Tuesday, June 11, 2024 Attention event organizers and industry professionals! The wait is over as Business Events Australia announces the commencement of applications for its highly anticipated Advance FY2024/25 Program. This initiative heralds a golden opportunity for event organizers to unlock new possibilities and elevate event experiences across Australia. Designed to bolster the country’s appeal as a premier destination for international business events, the Advance Program offers invaluable financial support to fuel innovative projects and initiatives.
The scope of the Advance Program is broad and encompasses a diverse range of activities aimed at enhancing the allure of Australia as a top-tier host for business events. From facilitating site inspections to orchestrating in-market activities, and bolstering international delegate attendance at existing events, the program seeks to empower Australian businesses to showcase their capabilities on a global platform. To qualify for support, proposed projects must align closely with the objectives of the Advance Program and promise tangible benefits for the Australian business events industry.
Creativity, innovation, and strategic alignment are key criteria that applicants are encouraged to emphasize in their proposals, with a primary focus on enhancing the delegate experience and highlighting Australia’s unique offerings. With a deadline set for July 5, 2024, event organizers are urged to act swiftly and submit their app.
