Thursday, June 20, 2024 Accor , a leading global hospitality group, has partnered with executive travel managers and buyers from 17 prominent international corporations to inaugurate the Accor Global Leadership Council (GLC). This innovative advisory board aims to redefine the future of corporate travel and meetings. Comprising business leaders responsible for corporate travel across various sectors, the GLC collaborates closely with senior executives from Accor.
The inaugural session, held in Paris and hosted by Sophie Hulgard, Chief Sales Officer at Accor, focused on key themes such as evolving corporate and traveler expectations, the significance of recognition, personalization, and B2B-focused loyalty, the growing emphasis on sustainability, emerging traveler trends, and the impact of distribution and pricing. A detailed exploration of Sofitel, a flagship hotel brand under Accor, was also conducted. The Council, representing industries including financial services, engineering, manufacturing, transportation, energy, professional services, and technology, collectively oversees a workforce of over 2.
7 million travelers. At their first meeting, the delegates unanimously identified the following as the top priorities for enhancing business travel: Sophie Hulgard, Chief Sales Officer at Accor and host of the GLC, commented: “The dynamics of corporate travel are evolving rapidly. It is essential for both our clients and hospitality businesses to adapt to new demands and prior.
