Thursday, May 23, 2024 Brand USA, the destination marketing organization for the United States, in partnership with the U.S. Department of Commerce and the Ministry of Culture and Tourism of the People’s Republic of China, hosted the 14th U.
S.–China Tourism Leadership Summit in Xi’an, China, from May 21-23, 2024. This event brought together leaders from both governments and the travel industry to promote the return of Chinese visitors to the United States.
Brand USA President and CEO Chris Thompson highlighted the significance of the return of Chinese travelers for the U.S. tourism economy, “The return of Chinese visitors is critical for the U.
S. tourism industry and essential for the full recovery of our economy. The 14th U.
S.–China Tourism Leadership Summit plays a crucial role in revitalizing this vital market segment.” “Travel and tourism supports 9.
5 million American jobs,” said Assistant Secretary of Commerce for Industry and Analysis Grant T. Harris. “The U.
S.-China Tourism Leadership Summit provided an important opportunity to further the Department of Commerce’s mission to enhance the international competitiveness of the U.S.
travel and tourism industry. Through our participation, we hope to see more Chinese visitors experience the United States, which will support jobs and economic growth in communities across the country.” The summit aimed to strengthen U.
S.-China relations in the travel sector, encouraging collaboration among key stakeholders.
