Zee World, known for its captivating entertainment is thrilled to announce its much-anticipated enhanced channel offering. The refresh which comes with a tag line began rolling out on Monday 17 June 2024. The channel features new graphics and airs ‘everyday’ people sharing their thoughts and feelings on ‘living every moment’.
This rejuvenation celebrates the legacy of Zee World while refreshing it for audiences across Sub-Saharan Africa and the Indian Ocean Islands. ‘It is important for us to remind our viewers who we are at the core while extending it out to all age groups and cultures across Africa.’ said Somnath Malakar, CEO of Zee Africa.
The tagline ‘Living Every Moment’ represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences’. Living every moment while being immersed in Zee World is not merely about escapism; it’s about finding meaning in the ‘right here, right now! It’s about embracing the magic of storytelling, which has the power to transport us to worlds beyond our own, keeping us connected. To amplify the refresh, Zee World is expanding its programming schedule with more variety of series.
Prime time now kicks off at 5pm, allowing viewers to indulge in their favourite shows sooner, with new titles at 7:30pm and 8:30pm. It does not stop there! In July from 5pm to 10pm there will a total of eight shows, ensuring non-stop entertainment. “Our channel refresh represents .