The Sidemen have created a new reality gameshow called Inside, which will offer a huge potential prize fund of £1,000,000. Rather than air on a traditional broadcaster, it will go straight to YouTube but is set to rival ITV and Channel 4 shows such as Ant and Dec’s Limitless Win and Tempting Fortune , with gripping episodes. The masterminds behind your possible next obsession are social media stars -Ethan Payne (Behzinga), Harry Lewis (W2S), Joshua Bradley (Zerkaa), Olajide “JJ” Olatunji ( KSI ), Simon Minter (Miniminter), Tobit “Tobi” Brown (TBJZL) and Vikram “Vik” Barn (Vikkstar123) – who are collectively known as The Sidemen.

They have a decade of experience producing content, but their latest project in this new realm may be their most ambitious so far. The real-life best friends will be doing it all when the brand new online reality show begins on June 2 – as well as producing the show, they will be popping up on the screen as hosts. The new concept will see 10 celebrity contestants placed inside a house for seven days.

Although the names are yet to be announced, they’ve teased that viewers will be familiar with the social media and reality TV stars chosen to take part. Rather than kicking back and waiting for the money to clear in their accounts, they will take part in challenges to avoid elimination. They won’t have to build the cash up because from the moment they arrive the prize pot will stand at one million pounds.

Of course, this is a gamesh.