Cocker Hoop Creative, which organises the Lichfield Food Festival, Staffordshire, has stepped in to acquire the assets of the Skipton-based festival after its previous owner, Events By B3 went into liquidation in May. Ticket prices and cost of camping when the event returns will be lower; traders who had already booked for this year's cancelled event will have their places honoured for next year, and people who had already bought tickets will be offered a discount. Jon Arrowsmith, managing director of Cocker Hoop Creative, said “There are many similarities between the Yorkshire Dales Food and Drink Festival and the Lichfield Food Festival, and we will bring our experience, commitment to excellence and determination to make this event a success to benefit residents, visitors and local businesses.

“We are thrilled to bring the Yorkshire Dales Food and Drink Festival onto the portfolio of Cocker Hoop Creative. As a growing business, this was an opportunity we couldn’t refuse. We are keen to preserve the strong heritage of the festival while introducing new and exciting elements to make it even more exciting for visitors, traders and campers.

" He added: “With the next event in 2025 we will continue to showcase the best of local and regional food, drink, and culinary talent. Visitors can look forward to a vibrant celebration of gastronomy, artisanal products, live entertainment from top UK bands, and interactive experiences against the backdrop of the picturesque Yorkshire.