Sodiq Ojuroungbe A scientific engagement Manager at the British American Tobacco West & Central Africa, Dr Akinwande Puddicombe, has called for evidence-based Tobacco Harm Reduction strategies to combat smoking in Nigeria. The advocate for public health stressed the urgent need for collective action to realise Nigeria’s aspirations for a smoke-free future. Puddicombe in a statement made available to our correspondent in commemoration of World Vape Day, emphasised the crucial role of evidence-based policies in fostering consumer behavior change while ensuring safety standards are upheld.
PUNCH Healthwise reports that World Vape Day is celebrated every May 30 to raise awareness about the potential benefits of vaping as a harm reduction tool for smokers. The scientist, however, stressed the importance of dispelling misconceptions surrounding the safety of alternative tobacco products compared to traditional cigarettes, advocating for greater public awareness and education. Citing successful THR initiatives in countries like the US, UK, and Japan, Puddicombe underscored the potential of smokeless alternatives in reducing smoking rates.
Despite Nigeria’s challenges in accessing smokeless alternatives, the scientist said he remains optimistic about the country’s potential to embrace THR. He added that BAT is committed to producing innovative, scientifically validated products, acknowledging the industry’s responsibility in advancing THR. The scientist stressed the need for .