World No Tobacco Day: Addressing the "Misperception Epidemic"

GENEVA, May 30, 2024 (GLOBE NEWSWIRE) -- On this World No Tobacco Day, the (WVA) is shedding light on the rampant misperception epidemic around . As revealed by Ipsos for the think tank, We are Innovation, a staggering 74% of smokers worldwide believe that vaping is as harmful or more harmful than smoking. This widespread misunderstanding is the result of misinformation and costs lives, as millions of smokers waver on making the switch to a , 95% less harmful alternative product.

said Michael Landl, Director of the World Vapers Alliance. Sweden has set a remarkable precedent by embracing harm reduction. The country is on the verge of becoming , not by banning safer nicotine products but by endorsing them.

Sweden's success should serve as a model for global tobacco harm reduction strategies. The World Health Organization (WHO) should take note and adapt its current approach, which is failing. Landl added, The misperception that vaping is equally harmful as smoking is a public health crisis in itself.

Evidence from numerous studies, including comprehensive reviews by Public Health England, confirms that vaping is significantly less harmful than smoking. Landl stated. The World Vapers Alliance is calling on health authorities and the WHO to reevaluate their stance on harm reduction and to prioritize facts over fear.

It is essential to support policies that promote safer alternatives to smoking rather than vilifying them. In conjunction with these efforts, the WVA organized a pro.