Women's lifestyle website SheerLuxe slammed for creating 'disgraceful' new AI 'Arab' fashion editor - as fans accuse brand of perpetuating 'impossible beauty standards' and overlooking 'real women of colour' The London-based brand's new 'editor' was met with outrage from followers Read More: Are you ready for 'brat girl summer'? Gen Z ditch clean living for the 'trashy' style championed by Charlie XCX By Lydia Hawken For Mailonline Published: 12:20 BST, 17 July 2024 | Updated: 12:26 BST, 17 July 2024 e-mail View comments Women's lifestyle brand SheerLuxe has been slammed by fans for their 'disgraceful' new AI editor and overlooking 'real women of colour' for the role. The London-based brand, which boasts 467,000 Instagram followers, unveiled their new fashion and lifestyle editor Reem, who is powered by AI, yesterday afternoon. In an introductory Instagram post, the SheerLuxe team shared a digitally altered photo of Reem having a 'catch up meeting' with their editor Charlotte Collins.
The post also featured a glimpse inside the bot's work bag, her current favourite makeup products and a selfie of Reem 'wearing' a pink Mint Velvet co-ord. However, the post was met with outrage from fans - who argued the brand should have hired a real woman of colour for the role instead of creating an AI bot. Pictured: SheerLuxe's editor Charlotte Collins (right) has a 'catch up meeting' with their new lifestyle and fashion editor Reem, who is powered by AI Although SheerLuxe has not revealed .