has released an activewear and lifestyle brand with a philanthropic twist. The 44-year-old actor the release of E.P.
U., which stands for “E Pluribus Unum” or “Out of Many, One.” The nonprofit company has formed a direct partnership with the USO, an organization that Valderrama has been involved with for nearly 20 years.
A portion of its sales will go to aid in its mission of “strengthening the well-being of service members and their families,” according to a release. Valderrama has been working on the project, which he noted he has 100 percent funded himself, for a couple of years. The actor said he had been searching for a way to help, as he put it, the people that he loves and respects so much by bringing funding to different programs such as pre-deployment and welcome home programs.
He noted that he saw companies advertising for military service-related holidays, but he wondered what the long-term commitment looked like. “I started really thinking to myself..
. If we were to commit throughout the year to create a signal that can continue to not just heal but provide vital services, what would that look like?” Valderrama told . “We allocate a percentage of all of our sales to support impactful U.
S. military programs nationwide,” he added. “That’s kind of the philosophy.
” The company’s mission seemingly adds up with Valderrama’s track record of working with the USO for nearly two decades. The actor, along with actress Vanessa Lachey, is a global .