Why young women are falling for M&S pants! Thought they were just reliable staples for women of a certain age? Incredibly, a third of Marks' underwear is now bought by under-30s By Alice Hare Published: 02:12, 24 May 2024 | Updated: 02:17, 24 May 2024 e-mail View comments On a visit to my 31-year-old sister's garden for a barbecue a fortnight ago, her laundry rack was chock-a-block with pretty knickers drying in the sun. When I took a glance at the labels, I was in for a shock. M&S ! For the beloved British department store has until now not been the first go-to for millennials shopping for underwear.
It's where I buy my 80-year-old grandmother several packets of briefs every Christmas . After the rite of passage that was buying my first-ever bra from M&S (having watched two older sisters before me, this took on epic, Odysseus-esque proportions in my teenage mind), the sensible, no-frills M&S undies soon lost their appeal. The ultimate mark of cool at school was a Calvin Klein bra strap emerging from under your athletics vest.
M&S 'glasual': B by Boutique Ebba ribbed bra, £12, and pants, £10 for two, marksand spencer.com Rosie Huntington-Whiteley's 12-year lingerie collaboration with M&S is the longest-standing on the High Street The heart-stamped Angels by M&S strap (as the brand's starter bra range was then called) wasn't quite the same. You buy your first bra at M&S, then lose interest in its underwear until the nightclub ambience of Victoria's Secret stores loses its ap.