Why Is There Seaweed In My Beer?

by Natasha Bazika URL Copied! What’s in a label? Is it about aesthetics, brand identity, or perhaps the narrative it carries? Think of a label like a business card for a brand. A good one should show what the brand is all about and bring the creator’s ideas to life in a way you can see. Then, there’s the aspect of lifestyle alignment.

Does it resonate with the targeted demographic’s identity and aspirations? On the other hand, labels aren’t static. They have to keep up with the latest trends and what people want. Above all, a label has to stand out on crowded shelves.

So what’s in a label? Apparently, a great deal. var VMDAdsTheLatch = window.VMDAdsTheLatch || {}; var gptAdSlots = window.

gptAdSlots || {}; googletag.cmd.push(function() { var slot_teads = googletag.

defineSlot('/22219324693/thelatch/teads', [1, 1],'gam_teads') .setTargeting('pos', 'teads') .addService(googletag.

pubads()); googletag.display('gam_teads'); gptAdSlots['gam_teads'] = slot_teads; VMDAdsTheLatch.addHeaderBiddingSlot(slot_teads); }); Crafting a label involves careful consideration — they become focal points in conversations, and in today’s context, that takes on a whole new significance.

The very best of The Latch delivered straight to your inbox. 4 Pines Brewing Co. recently released a Tasmanian Pilsner with a rather attention-grabbing label in sky blue with red seaweed waves and birds in the clouds.

A caption box with large lettering poses the question: Why is There Seaweed in My Beer?.