Who's winning the campaign catwalk? Rishi shows off a £750 backpack while in one of the poorest areas of Britain and Keir dons a £500 designer coat while claiming he 'knows what it feels like to struggle with bills'

Who's winning the campaign catwalk? Rishi shows off a £750 backpack while in one of the poorest areas of Britain and Keir dons a £500 designer coat while claiming he 'knows what it feels like to struggle with bills' By Claire Ellicott Whitehall Editor For The Daily Mail Published: 23:01 BST, 29 May 2024 | Updated: 23:12 BST, 29 May 2024 e-mail View comments They are striving to inspire hard-working voters during a cost-of-living squeeze. So Sir Keir Starmer and Rishi Sunak may want to tone down their flashier fashion choices. The Labour leader told voters he 'knows what it feels like to struggle with bills' – on the same day he wore a £500 coat.

He wore the jacket from luxury Parisian brand Sandro on a campaign trip to Brighton over the Bank Holiday weekend. Meanwhile Mr Sunak – no stranger to expensive items – was spotted with a £750 backpack from US brand Tumi while visiting one of the poorest areas of the country. Sir Keir Starmer was spotted wearing a £500 coat on the campaign trail over the weekend on the same day he told voters he 'knows what it feels like to struggle with bills' (pictured: Sir Keir wearing the coat in Blackpool in May) Meanwhile Mr Sunak – no stranger to expensive items – was spotted with a £750 backpack from US brand Tumi while visiting one of the poorest areas of the country Sir Keir pictured yesterday sporting a more humble England football hoodie, available for £50, as he left his London property Rishi Sunak pictured yesterday step.