Who are the most trusted and distrusted businesses in Australia?

The revelation that Bunnings is the most trusted business brand in the country and that Woolworths, Coles, Qantas, Optus and others are seriously distrusted underlines the truth in Abraham Lincoln's famous observation that "You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time". The businesses we don't trust have shown themselves to be self-interested and not considerate of the people we've been taught should be 'kings and queens' of any successful business — the consumer! Every year Roy Morgan surveys Australians to see what businesses we trust. This is how the company headlined their findings: "It's official: Bunnings has again been crowned the most-trusted brand in the 12 months to March 2024 after returning to the top spot in the final quarter of 2023.

" Anyone who has seen the line-up for sausages at Bunnings on a Saturday morning wouldn't be surprised that this business tops the most trusted brand list but who would've tipped the fall from grace for Woolworths and Coles? While Bunnings "...

has increased its lead as Australia's most trusted brand, [the] previous leader Woolworths, plunged from second spot in the last report, down 32 places to 34th most trusted overall." Meantime, "..

.Coles has continued its fall from grace, down from the fifth most-trusted brand in the 12 months to December 2023 to the ninth most-distrusted brand in the current rankings – an unprecedented fall of 221 places i.