The first surprising thing about the TikTok accounts of the Conservatives and Labour is that neither are more than a week old. Yes, even Paul Chuckle has been using TikTok for longer than the UK’s two biggest political parties. Despite the mammoth influence that the social network holds over young people in the country, both decided to wait until the General Election was called last week before setting up on the platform.
Follow the latest big events from the General Election campaign on our live blog here The second surprising thing is the sheer number of posts you’ll see on one compared to the other. If you take a look at the Tories’ account just now, you’ll find a total of four: three videos adding up to less than two and a half minutes of content, and one slideshow featuring a ‘threat review’ of Labour’s shadow cabinet. In the latest post, Prime Minister Rishi Sunak appears in the same grey void from the party’s first TikTok video, answering a policy question from a user.
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