What is quiet luxury?

Sssssssh, it’s all the rage and it might just have something quite hopeful to tell us It’s a white tank, worn by Heart Evangelista in Paris on a sweltering day, maybe paired with cargo pants and that face that has launched a thousand branding campaigns, both high like haute couture and low like instant coffee. What is quiet luxury? It’s a trend, if we are to be reductive about it, which has been presented so loudly as a seasonal preference on the catwalks of Paris, Milan, London, and New York since 2023. ired with luxury, it acquires a meaning that seems more rarefied, speaking of character and nobility.

To me, It is what you get out of a book, something nourishing, something enriching because the effect on you is deep-seated. It’s like new knowledge, without the need for a diploma or a certificate of completion to show for it, without the need for you to get up on the stage, applauded by your family and friends. It’s an expansion of yourself, your knowledge of life, your understanding of the universe, which doesn’t need to be included in your resume in order to make an effect on your life.

It’s like blue blood. It runs in your veins, even if you were Queen Anne in tatters, suffering from debilitating gout. On the fashion front in 2024, quiet luxury is a white tank, the kind men would wear under their formal shirts, worn by Heart Evangelista in Paris on a sweltering day, maybe paired with cargo pants and that face and demeanor that have launched a thousand brand.