They not only introduced Soviet citizens to the latest products of the perfume industry, but also reminded them of the rules of hygiene. In Tsarist Russia, they produced mainly soaps, creams and perfumes. Makeup in those days was considered only appropriate for actors.
After the 1917 Bolshevik Revolution, perfume factories were nationalized and, in addition to hygiene products, began to produce decorative cosmetics. Therefore, the design of advertising posters acquired an additional plot. 1.
‘Krazny Mak’ (‘Red Poppy’). The highest quality powder and lipstick In 1922, factories were united into the ‘Fatness’ (abbreviated ‘TEZHE’) trust, which was supervised by Polina Zhemchuzhina, the wife of revolutionary and politician Vyacheslav Molotov. She believed that self-care should be available to anyone.
Prices for ‘TEZHE’ products were very low. 2. Perfume, cologne, soap, powder by ‘Moskvichka’ (‘Female Muscovite’) Special attention was paid to the theme of hygiene.
At that time, posters reminding about hand washing and brushing teeth were very widespread. Soap and toothpaste were probably the most common cosmetic products featured on such posters. 3.
15 million people buy ‘My Grandmother's Bouquet’ soap! Although the Soviet Union declared a fight against the "bourgeois" lifestyle, posters of the time showed how cosmetics could fit into proletarian and peasant life. Maintaining personal hygiene was considered a sign of a cultured person, along with l.