The new WGA -AMPTP deal is months old but the AI battle is far from over, according to union negotiator John August . August was speaking on an AVPSummit panel showcasing several AI-generated videos and images that he said represents a grave threat, even after the WGA was able to secure AI guardrails for the first time in its latest deal. “We were in negotiations with the six biggest companies but the things we see here today did not require a big company [to create],” he added.
“The bigger threat to artists and folks in the room are companies not related to the big giants creating things that we can do that are then available on other platforms. Ultimately we are competing for viewer time and attention and I worry that these [AI] tools are going to be used to create something that replaces a lot of what we are doing.” Related Stories News Sony's Wayne Garvie Urges European Industry To Create More TV Franchises News Amazon's Davide Nardini On Stepping Up To "International Level" With Shows Like 'Costiera' & 'Citadel: Diana' - AVPSummit In particular, August, whose past credits include Big Fish and Charlie and the Chocolate Factory, cited the “creep” impact that AI-generated sizzles will have on the ability of writers to get work.
“As it creeps up further and further, it becomes a question of where the boundary is between this thing you’re creating to present a project versus the project itself,” he added. “At what point are you taking away someone’s job?.