Wellness Wonders delves into the stories and innovations driving the UK’s thriving landscape of health , wellbeing , fitness , and nutrit i on . Join City A.M.

as we meet the visionary minds and passionate entrepreneurs behind leading brands and the impact they’re making on the pursuit of wellness. For this feature, we sit down with viral BBC TV’s Dragons’ Den entrepreneur, Lottie Whyte , who co-founded MyoMaster in 2021 to provide recovery solutions to fitness enthusiasts around the world. We stand out because we have a unique and authentic story, and we are doing paid marketing in a way no one else in our category is.

We are real and raw, and we are sharing more than our products . We are sharing our story. On top of that we have a unique proposition, building the home of human optimisation.

I started MyoMaster with my life savings, £50k, and then I worked full time alongside the business as a side hustle for the first year, so I was able to put as much of my earnings as possible into it as well. It was a privilege to be able to do that, but it was also every penny I had at the time which was a huge risk. Ultimately, I’ve found that being so personally invested has been a huge driving force for me on this journey and has also gone a long way with investors.

They are much more likely to back if you have demonstrated the degree to which you back yourself. Just start. Don’t be afraid to launch something that isn’t the finished product.

So many never build anythi.