Kith Seoul emerges as Seoul’s premier flagship store Seongsu-dong has become a hot spot for young locals and international tourists alike. Among the bustling streets, the newest attraction drawing crowds is Kith’s flagship store, which opened its doors on May 31. Originating from New York, Kith is both a select shop and a fashion brand.

What sets Kith Seoul apart is its distinction as the only Kith flagship store worldwide occupying an entire four-story building. The ground floor has a dessert shop, Kith Treats, and a range of fashion accessories, while the second floor is dedicated to sneakers and clothing. The third and fourth floors house Sadelle's, a restaurant marking its debut in Asia.

The third floor boasts a bar area, while the fourth floor offers a spacious terrace. The menu at Sadelle's features bagels, salmon, sandwiches, pancakes, omelets and French toast. The heart of Kith Seoul lies on its second floor, particularly the bustling shoe section at the entrance.

One side of this floor showcases limited-edition graphic tees, hoodies, keychains and other items inspired by Seoul. A visit to Kith Treats is highly recommended. Known for its signature dessert -- ice cream topped with finely chopped snacks or cereals -- it has earned praise from popular K-pop girl group Blackpink members Jennie and Jisoo.

Due to its popularity, reservations are essential for visiting Kith Seoul, especially on weekends when long queues are common. Kith Store 70, Yeonmujang-gil, Seongdon.