If you were to think of some of the most exciting names in fashion right now, you might think of photographer Campbell Addy or 'new favourite designer,' . Perhaps it is the rising stars of the Movement Direction space Yagamaoto or Simon Donnellon. What you might not know is that all of these names all have something in common: they feature on the books of the fashion agency New School.

Founded in 2021 by producer, art director and agent Sam Ross, New School is the new-gen talent agency representing some of the industry's biggest names. 'I think ultimately I like us to be known as a place that is progressive, safe and owns the moves,' Ross says over the phone. 'We are a rising force.

' Now celebrating its third birthday, New School is taking us back to class and rewriting the fashion curriculum. So, what exactly is a fashion agency, and what do they do? Effectively, an agency will work with talent, booking them on jobs and taking a cut of the total project fee. The concept isn't new, but New School's approach very much is.

If in doubt, see New School's birthday merch caps, which read: 'My agent can't be wrong A typical day for its employees could include any or, usually, all of the following: a slew of creative calls, concept sessions with clients, nailing logistical challenges like international travel, hopping on the Eurostar for a meeting, supporting talent on the job, and then winding the day up with an industry party. If you haven't heard of New School yet, you have certai.