Feel however you want about , but one thing is for certain, it’s not going anywhere. The list of celebrities who own (or have owned) their own tequila is a long one, too long to name everyone but if you’re curious, here are a few: Kendall Jenner, Dwayne “The Rock” Johnson, George Clooney, Guy Fieri, Kevin Hart, Rita Ora, Michael Jordan, The Chainsmokers — you get the point. People are quick to write off celebrity brands and while there are a lot of bad bottles out there, that I wouldn’t immediately write off a brand just because it’s celebrity-owned.
But given that there are so many celebrity brands and so many brands of tequila in general, do we really another? In theory...
no. But at the end of the day, as a tequila fan and drinker, my only concern is So when I heard that Matthew and Camila McConaughey had launched a new brand of tequila, I can’t say I was excited. But when I found out that it was being produced at NOM 1614, home of brands like Tres Agaves and Cazcanes (two brands I’d drink and recommend in a heartbeat, especially the latter), my interest grew.
Then when I found out that the brand was called “Pantalones,” I was even more intrigued. If you’re not aware, “Pantalones,” is Spanish for “Pants.” I’ve seen this brand get a lot of flack on the internet for calling its tequila “Pants,” but I love it.
Is it stupid? Yes, but this is a Matthew McConaughey tequila — would you have it any other way? It feels remarkably on-brand and.