I frequently advise small-business owners about the different models of business growth that can be pursued in their entrepreneurial journey. I use various avatars to explain those models: There are of course business unicorns , with billions in revenue and much glory in the press. But there are also gazelles, zebras, Clydesdales, and donkeys, and each has its own playbook for success (well, except donkeys).
Today, I want to focus on one of those models: the zebra. Zebra companies typically generate between $2 million and $10 million in revenue annually, so, they may not take over the world. But they can still create amazing wealth for the founder.
Better yet, you can operate a Zebra company without having to give up control to investors -- or control of your life, compared to the complete lack of work-life balance you'd probably have with a unicorn. A wide range of businesses fit this model too, from service-based businesses supporting Fortune 5000 companies to tech-enabled companies that may service niche market segments like universities or senior health care centers. The zebra is one of the most common business types that our member companies at Founders First Capital Partners pursue, and the Inc.
5000 list has spotlighted thousands of others over the years, including Quality Interactions , OnShore Technology (a three-time honoree), and Blu Digital Group (another multi-year honoree). Zebras are no slouch. They are outstanding performers, with an annual growth rate of abou.