Tuesday, June 4, 2024 Visa announced today at the annual Visa Payments Forum in San Francisco that the way people pay and receive payments has transformed more in the past five years than in the last five decades. Consumers have adapted to new payment experiences, from the rise of embedded digital commerce to the widespread adoption of contactless payments. Visa introduced new products and services poised to revolutionize the payment card industry, addressing the future needs of businesses, merchants, consumers, and financial institutions.
“The industry is at a pivotal point – new technologies like Gen AI are rapidly shifting how we shop and manage our finances,” said Jack Forestell, Chief Product and Strategy Officer, Visa. “We’re announcing the next generation of truly digital-native payment card experiences. Today we unveiled new card features and digital innovations that will bring consumers into a more customized, convenient and secure future.
” Visa unveiled new products and services today, set to roll out later this year: Visa Flexible Credential A Visa study revealed that over half of card users desire the ability to access multiple accounts with a single credential. The Visa Flexible Credential enables a single card to switch between payment methods, giving consumers the power to choose. Users can set parameters or decide to use debit, credit, “pay-in-four” with Buy Now Pay Later, or even pay with rewards points.
Visa Flexible Credential is already liv.