The millions keep coming in. Virat Kohli has officially become the most valued celebrity brand in India, overtaking the likes of Bollywood stars Ranveer Singh and Shah Rukh Khan, according to latest reports. Kohli claimed the throne as India’s most valued celebrity, according to Celebrity Brand Valuation Report.
Kohli has surpassed Bollywood stalwarts like Ranveer Singh and Shah Rukh Khan, and secured a brand value that surged by nearly 29 percent to a whopping USD 227.9 million this year! The safe assumption is that Kohli's rise to the top in the list has been fueled by his performance both on and off the cricket field. During IPL 2024, Kohli’s performance helped him win the Orange Cap.
Kohli also dominated the ICC ODI World Cup batting charts, winning ICC ODI Player of the Year, and a spot in the ICC Men's ODI Team of the Year. You can check out the list below. Kohli surpassed Shah Rukh Khan & Ranveer Singh to become the highest celebrity brand value in India.
[Express Sports] Greatest indian celebrity for a reason 🐐 — Sudarshan. (@Imsudarshan__) Apart from his success on the cricket field, Kohli’s brand endorsements and social media prowess played an important role as well. His popularity with the viewers has contributed significantly to his brand value.
This has helped Kohli become a highly coveted celebrity for brands and advertisers. Meanwhile, Ranveer Singh secured the second spot with a brand value of USD 203.1, and Shah Rukh Khan came in third place with a.