, /PRNewswire/ -- , the premier digital tipping platform for hospitality service providers, announced the launch of a first-of-its-kind cashless tipping platform that allows employers and customers to team up on tipping. This unique feature fixes the broken tipping system and allows for increased incentivization and rewards for exceptional service. Béné was selected to participate in Veteran Entrepreneur Program Fall 2023 cohort.

The program exclusively supports veteran and military spouse entrepreneurs building highly scalable startup companies — ranging from the idea stage through to Series A and beyond. "The issue is that customers feel taken advantage of and perceive tipping as a way for employers to shift the burden of fair pay to the consumer," said Béné CEO/Founder and U.S.

Marine Corps combat veteran . "On the other hand, when restaurants tried to go tipless by increasing base pay, both quality of service and guest satisfaction went down." Béné realigns interests of both employers and customers by allowing companies to match tips.

When a company uses the Béné platform, the customer is made aware that their tip will be matched, creating a sense of partnership with the company in recognizing exceptional service. At the same time, when a customer leaves a tip, the service provider receives two notifications. One to let them know that they received a tip and then, moments later, another one to let them know that their employer matched the tip.

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